Every Time I Die, the US chaotic hardcore band now has a reason to be stupid and crazy: they are being sponsored by Vans for it. The clothing company has teamed up with ETID to make a weekly series of episodes documenting the band's life on the road. The 12 episodes uploaded so far are just a display of general mayhem and absurdity, as ETID go around fucking stuff up. This is all far removed from the typical hardcore DVD stuff we know, where bands usually just play and speak about the music. This is more MTV-oriented stuff, with a bunch of heavily tattooed dudes going around wrecking stuff as well themselves.
As frontman Keith Buckley put it in a recent Metal Hammer interview: "Filming the shows and those serious interviews is boring... if I want to see the show I'll go to the show." Is all this entertaining or simply lame? It's up for you to choose. However, the band's latest, 2009 album New Junk Aesthetic (out on Epitaph Records) is a brilliant sample of modern discordant hardcore, with no trash involved whatsoever.
Every Time I Die: Gifted but absurd